Richoux
A classic French brasserie institution being relaunched with a refreshed vision, balancing respect for its classic French heritage with the commercial and culinary expectations of today's market.
Services
Full-Service Delivery for Restaurants & Hotels
Concept, Food & Beverage Consulting
Industry
Hospitality & F&B
Company Size
Single site
Timeline
2025
Richoux — Reviving a Heritage Brand for the Modern London Diner
The challenge
A heritage brand returning to London — with everything to prove.
Richoux needed a consultancy partner to translate its refreshed positioning into a working restaurant — a curated menu, a trained team, consistent kitchen systems, and a clear identity down to the crockery on the table.
Our Deliverable
From concept to opening day — every detail considered.
Lumière developed a newly curated menu re-envisioning French brasserie classics for a modern London audience, created detailed recipe cards and kitchen manuals, delivered a staff training programme, and selected crockery to reinforce the restaurant's identity.
The Results
Richoux returned to London with a clear identity, a confident menu and a team ready to deliver — from day one.
Richoux reopened successfully in 2025 to strong reception
Full menu, kitchen systems and service standards in place from day one
Brand identity extended cohesively through the new crockery selection
Having worked with Lumière on a number of projects over the years, they were our first choice to support the relaunch and roll out of the heritage brand Richoux. Everything was delivered on time and to a very high standard.
James Hitchen
Owner
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