Represent Owners Club
A modern UK fashion brand looks to extend its following with a high end cafe in the heart of Soho
Services
Restaurant & Hotel Opening Consultant
Restaurant Menu Development & F&B Consulting
Industry
Hospitality & F&B
Company Size
Single site
Timeline
Q2 2025
Represent Owners Club Cafe Wardour St
The challenge
A well known & admired fashion brand opening a cafe in Soho
Represent needed Lumiere to assist them with the full operational set up, supply chain & training of the cafe team
Our Deliverable
From concept to opening day, every detail considered.
Represent approached Lumière to help bring their Owners Club café concept to life across new London locations. The goal was to create a minimalist, refined coffee experience that felt seamlessly integrated within the brand’s retail spaces. We assisted in the following areas: Café concept development aligned with Represent’s identity. Curating a minimalist, high-quality coffee menu. Integrating Modbar systems into a clean, functional design. Supporting training and service experience to match the flagship feel.
The Results
Represent Cafe opened in Q2 2025
Full menu, tech stack systems and service standards in place from day one
Brand identity extended cohesively throughout the new flagship London store
We partnered with Lumiere to support us in launching our new, self-operated coffee concept in our London flagship store. From start to end, Sam was the perfect partner in the project, guiding exactly where needed, and also taking the time to understand our brand to ensure we could balance our creative with the operational complexities of this new venture. We certainly couldn’t have delivered anything to this level of ambition and quality without Lumiere along for the journey, and I’d highly recommend them to anybody.
Tim Robinson
Owner
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